"Computer says no" is a catchphrase first used in the British sketch comedy television programme Little Britain in 2004. In British culture, the phrase is used to criticise public-facing organisations and customer service staff who rely on information stored on or generated by a computer to make decisions and respond to customers' requests, often in a manner which goes against common sense. It may also refer to a deliberately unhelpful attitude towards customers and service-users commonly experienced within British society, whereby more could be done to reach a mutually satisfactory outcome, but is not.