The Canadian Ethnic Media Association (CEMA), founded in 1978 as the Canadian Ethnic Journalists and Writers Club, is an organization for professionals engaged in the field of print and electronic journalism and creative writing. CEMA operates as an independent organization, without financial support from governments. It hosts an annual award and in 2004 also established Sierhey Khmara Ziniak Award for best contribution to the idea of multiculturalism through journalism.