an Entity references as follows:
The California Writers Club traces its founding to the San Francisco Bay Area literary movement in the early part of the 20th century. The informal gatherings of Jack London, George Sterling, and Herman Whitaker, along with others, eventually became formalized as the . In 1909, a break-off group from that club formed the California Writers Club with serving as the club's first president. A quarterly bulletin under the guidance of was established in 1912. The club finally incorporated in 1913, choosing the motto Sail On from the Joaquin Miller poem, "Columbus".