Broadway Video is an American multimedia entertainment studio founded by Lorne Michaels, creator of the sketch comedy TV series Saturday Night Live and producer of other television programs and movies. Broadway Video also held the rights to much of the pre-1974 Rankin-Bass library and Lassie from 1988 to 1996 before they sold the rights to Golden Books Family Entertainment (now owned by NBCUniversal/Universal Pictures via DreamWorks Animation/Classic Media).