Babak "Bob" Rafei (Persian: بابک رافعی) is an Iranian video game art director, character animator and concept artist. He is the CEO of Big Red Button Entertainment, a video game development studio he co-founded with Jeff Lander in 2009. Rafei is also an advisory board member for Game Developers Conference and Game Developers Choice Awards, as well as panel leader of Academy of Interactive Arts and Sciences's achievement awards category on Art Direction and contributing writer of Animation Magazine and Animation World Network.