Blue Mars, a 3D massively multiplayer virtual world platform developed by Hawaii-based Avatar Reality, allows 3rd parties to create virtual worlds, MMOG games, simulations, shops, businesses, entertainment venues, clothing, custom avatars, furniture, virtual homes, and other items. It consists of four main parts: the client software, the Sandbox Editor SDK suite, the website, and the host servers.It is often compared to Second Life, since both are virtual social worlds allowing user-created content.According to Jim Sink, CEO of Avatar Reality, "Blue Mars was inspired by a vision of the future when the power to terraform whole worlds is within our grasp. The name Blue Mars represents possibility and hope."