Badger or Bust was a British reality television series in which Ruth Badger helped to turn failing businesses into successful companies. The series was produced by Diverse Production for Sky One, and premiered on 8 May 2007. Ruth Badger is a business consultant with 13 years experience in sales. In the show she analysed the practices of struggling businesses and attempted to address their issues in order to revive sales. She offered leadership advice, training and sales guidance to try to bring success.