APEX Business-IT Global Case Challenge is an annual case competition held in Singapore that highlights the intertwined nature of business and information technology (IT). The competition is organised by the School of Information Systems (SIS) at Singapore Management University (SMU). It attracts third or fourth year participants from more than 20 universities around the world. APEX Business-IT Global Case Challenge 2016 took place from 3 to 6 May 2016.