The election to the 17th Uttar Pradesh Legislative Assembly was held from 11 February to 8 March 2017 in 7 phases. This election saw a voter turnout of 61.11% compared to 59.40% in the previous election. The Bharatiya Janata Party (BJP) won the election by an overwhelming three-quarters majority of 325 seats despite not projecting a chief ministerial candidate before the election. As part of its election strategy, BJP contested under a collective leadership and capitalised mostly on the political clout and 'brand' of its leader Narendra Modi.