vbeauté was founded by Julie Macklowe to provide women with Swiss made anti-age skincare products. vbeauté is a skin care line based on advanced botanical technology using plant stem cell complexes. Macklowe launched vbeauté on November 1, 2011. vbeauté's range of products include: peptide-based anti-aging face and eye serums, moisturizers, eye cream, sunscreen, and a face cleanser and exfoliator.vbeauté’s key ingredient in all of their products is Swiss Alpine Rose, a cold-resistant plant from the Swiss Alps. The plant is known to provide anti-oxidant protection and protection against UV rays. vbeauté formulas also contain stem cells extracted from Nicotiana sylvestris plant. Together, along with several other botanical ingredients, these plant extracts combine to form a complex compound