The Day After is an American television film that first aired on November 20, 1983 on the ABC television network. More than 100 million people, in nearly 39 million households, watched the film during its initial broadcast. With a 46 rating and a 62% share of the viewing audience during the initial broadcast, the film was the seventh-highest-rated non-sports show until then, and it set a record as the highest-rated television film in history, which it held as of 2009.