The Multimark was a logo introduced by Canadian Pacific Railway on July 17, 1968, to identify each of its various operations. The Multimark was created by the international marketing and design firm Lippincott and Margulies. It was composed of a circle representing global activities, a triangle representing motion or direction, and in contrast, a square (sometimes elongated into a rectangle) indicating stability. By the 1990s, the logo was sometimes referred to as the "Pac-Man logo" by railfans for its resemblance to the early video game character.