Mighty Max was a series of toys that were manufactured by Bluebird Toys PLC in the UK in 1992. The toys were similar to the earlier Polly Pocket toyline; however, these toys were marketed primarily towards young boys. In Canada and the United States, they were distributed by Irwin Toy Limited and Mattel Inc. respectively. The original toyline consisted mainly of "Doom Zones" and "Horror Heads." "Doom Zones" were small playsets with a horror theme and featured miniature figurines of menacing creatures and the hero Max, a young boy with blond hair, jeans, a white t-shirt with a red "M" on it, and a baseball cap (the color varied based on the playset purchased) which also always had an "M" on it. The "Horror Heads" were smaller-sized playsets, also shaped like the heads of creatures and conta