Leucospermum pluridens is a large upright evergreen shrub of up to 3 m (10 ft) high assigned to the family Proteaceae. It has leathery, oblong to wedge-shaped leaves of about 7½ cm long and 2½ cm wide, deeply incised near the tip with seven to ten teeth. It has initially yellow, later carmine coloured flower heads. The 2 cm long bracts have slender, recurved tips. From the center of the perianth emerge long styles that jointly give the impression of a pincushion. It is called Robinson pincushion in English and Robinson-kreupelhout in Afrikaans. Flowers can be found between September and December. It naturally occurs in the south of South Africa.