Knattspyrnufélag Reykjavíkur (Reykjavík Football Club), often shortened to KR or KR Reykjavík, is an Icelandic football club based in the Vesturbær district of the capital, Reykjavík. KR is the oldest and most successful club in Icelandic football, having won the Besta deild karla championship 27 times, including the first season in 1912. It is also the most successful club in the Icelandic men's Cup, with 14 titles including the first in 1960 and most recent in 2014. In 1964, KR was also the first Icelandic representative in the European Cup.