Johnny Cupcakes, Inc. (commonly known as Johnny Cupcakes) is a clothing brand founded in 2001 by Johnny Earle. The clothing line uses cupcakes as the prominent design motif of its merchandise, often replacing iconic symbols with cupcakes. The brand's insignia is a play on skull and crossbones, with a cupcake silhouette replacing the skull. The Johnny Cupcakes line includes T-shirts, shorts, sweaters, jewelry, undergarments, and pins. Its flagship store is located in Boston along with his online store, which ships worldwide.