Hersh Shefrin (born in Winnipeg, Manitoba) is a Canadian economist best known for his pioneering work in behavioral finance. Shefrin received his B.S. from University of Manitoba in 1970. At the University of Waterloo in 1971 he received his M.S. in mathematics. He then obtained a Ph.D. in economics from the London School of Economics in 1974, after which he became assistant professor at the University of Rochester. In 1979 he was appointed professor at the Santa Clara University, first in the department of economics and then in 1990 to the department of finance.