Great Run is a series of road running events around the United Kingdom, which includes the Great North Run. Great Run is a part of The Great Run Company, which was launched by retired athlete Brendan Foster. The group specialises in road running events, from a 5k up to a marathon. Bupa was title partner of the Great Run Series for 18 years, one of Britain’s longest ever sports sponsorship agreements, which ended in 2014.Morrisons took over sponsorship of this series of events in 2015.In 2017, Simplyhealth became title sponsor of the Great Run series of events