G4 was a Canadian English-language specialty television channel owned by Rogers Media. The name was licensed from NBCUniversal, whose parent company Comcast formerly owned a minority stake in the channel. Based on the U.S subscription networks TechTV and G4, the channel was originally focused on technology-themed programming. Rogers has been announced on most television service providers on July 5, 2017 that G4 will shut down on August 31, 2017, ending its 16 year run of the G4 brand.