Zee Bangla is an Indian general entertainment pay television channel broadcasting in the Bengali language. It is owned by the Zee Entertainment Enterprises. It is the first Bengali-language satellite television channel in India, officially commencing broadcasts on 15 September 1999. The channel was first launched as Alpha Bangla which was later renamed to Zee Bangla on 28 March 2005. The channel launched its HD version on 20 November 2016. According to BARC, Zee Bangla is the second most-watched television channel in West Bengal.