About: Where's Herb?

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Where's Herb? was an advertising campaign for the fast food chain Burger King that ran in 1985 and 1986. The television commercials featured a fictional character named Herb, who was described as never having eaten a Whopper in his life. Advertisements called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order. This confused people who tried to follow the promotion because they did not know what Herb looked like. By the time his appearance was revealed, many people had already lost interest in the campaign. The promotion was poorly received and was the last campaign that the J. Walter Thompson agency designed

Attributes	Values
rdfs:label	Where's Herb? (en)
rdfs:comment	Where's Herb? was an advertising campaign for the fast food chain Burger King that ran in 1985 and 1986. The television commercials featured a fictional character named Herb, who was described as never having eaten a Whopper in his life. Advertisements called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order. This confused people who tried to follow the promotion because they did not know what Herb looked like. By the time his appearance was revealed, many people had already lost interest in the campaign. The promotion was poorly received and was the last campaign that the J. Walter Thompson agency designed (en)
name	Where's Herb? (en)
foaf:depiction
dcterms:subject	Advertising campaigns 1985 neologisms Mascots introduced in 1985 American television commercials Male characters in advertising Burger King characters American advertising slogans Burger King advertising
Wikipage page ID	11934927 (xsd:integer)
Wikipage revision ID	1106453978 (xsd:integer)
Link from a Wikipage to another Wikipage	Roddy Piper Big N' Tasty List of Burger King ad programs Advertising campaigns 1985 neologisms McDonald's Three quarter pants Clara Peller Mr. T N. W. Ayer & Son NBC Mascots introduced in 1985 American television commercials Battle royal (professional wrestling) Louisville, Kentucky Burger King CBS Male characters in advertising Time (magazine) Wendy's Whopper Wisconsin American Broadcasting Company Duck decoy (model) Oxmoor Center Burger King characters Fast food Flyer (pamphlet) J. Walter Thompson American advertising slogans Chicago Tribune Super Bowl XX Burger King advertising Nassau Coliseum Newark, Delaware World Wrestling Entertainment The Whopper Lists of advertising characters WrestleMania 2 Where's the beef?
sameAs	Where's Herb? Where's Herb? Where's Herb? Where's Herb?
dbp:wikiPageUsesTemplate	dbt:Infobox_Advertising dbt:Good_article dbt:Portal dbt:Reflist dbt:Short_description dbt:Burger_King
thumbnail	wiki-commons:Special:FilePath/Herb_nerd_small.jpg?width=300
agency	J. Walter Thompson
caption	A picture of Herb taken from a commercial (en)
client	Burger King (en)
product	The Whopper
year	1985 (xsd:integer)
has abstract	Where's Herb? was an advertising campaign for the fast food chain Burger King that ran in 1985 and 1986. The television commercials featured a fictional character named Herb, who was described as never having eaten a Whopper in his life. Advertisements called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order. This confused people who tried to follow the promotion because they did not know what Herb looked like. By the time his appearance was revealed, many people had already lost interest in the campaign. The promotion was poorly received and was the last campaign that the J. Walter Thompson agency designed for Burger King. (en)
actor	Jon Menick (en)
prov:wasDerivedFrom	wikipedia-en:Where's_Herb%3F?oldid=1106453978&ns=0
page length (characters) of wiki page	11871 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Where's_Herb%3F
is Link from a Wikipage to another Wikipage of	List of celebrities involved with WrestleMania Burger King Burger King Specialty Sandwiches Whopper Herb (given name) Where's Herb BK Dinner Baskets BK Tee Vee Burger King advertising WrestleMania 2 I'm not Herb Find Herb the Nerd Herb the Nerd
is Wikipage redirect of	Where's Herb I'm not Herb Find Herb the Nerd Herb the Nerd
is foaf:primaryTopic of	wikipedia-en:Where's_Herb%3F

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