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About: We answer to a higher authority     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatAdvertisingSlogans, within Data Space : dbpedia.org associated with source document(s)

Type: yago:Abstraction100002137yago:AuditoryCommunication107109019yago:Communication100033020yago:Motto107152259songyago:Saying107151380yago:Speech107109196yago:WikicatAdvertisingSlogans New Facet based on Instances of this Class

We answer to a higher authority is a slogan used by Hebrew National, now a subsidiary of ConAgra Foods, for its brand of kosher-certified hot dogs and processed meats, which portrays the products as being of a higher quality than other, similar products. A 1997 article in The New York Times called the campaign "among the longest running and best known ever". In a 2009 article The National Hot Dog and Sausage Council cited statistics indicating that three-quarters of the six million Americans who prefer kosher hot dogs are not themselves Jewish.