WVIB (100.1 FM, "V100") is a radio station broadcasting an urban adult contemporary format fed via satellite from Westwood One (known as "The Touch" or "Today's R&B and Old School"). The station is licensed to Holton, Michigan and serves the Muskegon market. It can be heard as far south as Allendale, Michigan, as far east as Lakeview, Michigan, and as far north as Ludington, Michigan. However, its range is limited by WBCH to the southeast and WSJP-FM to the west.