WSWB (channel 38) is a television station licensed to Scranton, Pennsylvania, United States, serving as the CW affiliate for Northeastern Pennsylvania. It is owned by MPS Media, which maintains a local marketing agreement (LMA) with New Age Media, owner of Hazleton-licensed Fox affiliate and company flagship WOLF-TV (channel 56) and Williamsport-licensed MyNetworkTV affiliate WQMY (channel 53), for the provision of certain services. All three stations, in turn, are operated under a master service agreement by the Sinclair Broadcast Group. The stations share studios on PA 315 in the Fox Hill section of Plains Township; WSWB's transmitter is located on Bald Mountain, northwest of Scranton and I-476. However, newscasts have originated from the facilities of sister station and CBS affiliate WS