WLAY-FM (100.1 MHz, "Shoals Country") is a radio station licensed to serve Littleville, Alabama, United States. The station is owned by Mike Self, through licensee Singing River Media Group, LLC WLAY-FM broadcasts a country music format to the greater Florence/Muscle Shoals, Alabama, area. Programming includes the syndicated Rick and Bubba Show in the morning, mid-days with Kelli Karlson, afternoons with Kevin Whorton and nights with . The current Program and Music Director for the radio station is Brian Rickman.