WJTC (channel 44) is an independent television station licensed to Pensacola, Florida, United States, serving northwest Florida and southwest Alabama. It is owned by Deerfield Media alongside Mobile, Alabama–licensed NBC affiliate WPMI-TV (channel 15); Deerfield maintains a local marketing agreement (LMA) with Sinclair Broadcast Group, owner of Pensacola-licensed ABC affiliate WEAR-TV (channel 3) and Fort Walton Beach–licensed MyNetworkTV affiliate WFGX (channel 35), for the provision of certain services.