Virgin 17 was a French music video and TV show television network owned by the MCM Group, a subsidiary of Lagardère Active. It was available through digital terrestrial television (DTT). The channel was created for the launch of DTT and modeled after MCM, another channel owned by Lagardère Active. It initially had the working title "iMCM", but before launch it was named after the radio station Europe 2, and was then renamed Virgin 17 on 1 January 2008 (along with the radio station which became Virgin Radio France)From 1 September 2010, Virgin 17 changed its name to Direct Star. This change was intended by the Bolloré Group "for the sake of the uniform group" .