Under the Influence is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly. It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads. The series serves as a follow up to two previous programs hosted by O'Reilly, O'Reilly on Advertising (2005) and The Age of Persuasion (2006-2011). While those shows focused primarily on advertising, this series focuses on marketing.
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