Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images. An example of common use of this technique in the United States is for the President to be filmed or photographed in front of the country's flag. Another technique used is celebrity endorsement.
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| - نقل (دعاوة) (ar)
- Transfer (propaganda) (en)
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| - النقل من أساليب الدعاوة يقصد منه محاولة تحويل النظر وجعل الناظر يرى موضوعا ما بالصورة عينها التي يرى عليها موضوعا آخر، فيكونان سيين حتى إن مدح أحدهما مدح الآخر معه وإن هو ذم ذم. يكثر استعماله في السياسة وحين الحرب. (ar)
- Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images. An example of common use of this technique in the United States is for the President to be filmed or photographed in front of the country's flag. Another technique used is celebrity endorsement. (en)
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| - النقل من أساليب الدعاوة يقصد منه محاولة تحويل النظر وجعل الناظر يرى موضوعا ما بالصورة عينها التي يرى عليها موضوعا آخر، فيكونان سيين حتى إن مدح أحدهما مدح الآخر معه وإن هو ذم ذم. يكثر استعماله في السياسة وحين الحرب. (ar)
- Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images. An example of common use of this technique in the United States is for the President to be filmed or photographed in front of the country's flag. Another technique used is celebrity endorsement. (en)
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