Arthur Marvin "Tonto" Coleman (July 7, 1907 – October 18, 1973) was an American football coach and college athletics administrator. He served as the head football coach at Abilene Christian University from 1942 to 1949, compiling a record of 28–15–2. After working as an assistant football coach at the University of Florida and the Georgia Institute of Technology, Coleman was appointed the commission of the Southeastern Conference (SEC) in 1966, a position he filled until 1972.