The tobacco industry playbook, tobacco strategy or simply disinformation playbook describes a strategy devised by the tobacco industry in the 1950s to protect revenues in the face of mounting evidence of links between tobacco smoke and serious illnesses, primarily cancer. Much of the playbook is known from industry documents made public by whistleblowers or as a result of the Tobacco Master Settlement Agreement. These documents are now curated by the UCSF Truth Tobacco Industry Documents project and are a primary source for much commentary on both the tobacco playbook and its similarities to the tactics used by other industries, notably the fossil fuel industry. It is possible that the playbook may even have originated with the oil industry.
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| - Buku permainan industri tembakau (in)
- Tobacco industry playbook (en)
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| - Buku permainan industri tembakau, strategi tembakau atau buku permainan disinformasi mendeskripsikan sebuah strategi yang dipakai oleh industri tembakau pada 1950an untuk melindungi pendapatan dalam menghadapi bukti hubungan antara menghisap tembakau dan penyakit-penyakit serius, terutama kanker. Sebagian besar buku permainan yang diketahui dari dokumen-dokumen industri dipakai oleh para whistleblower atau sebagai dampak dari . (in)
- The tobacco industry playbook, tobacco strategy or simply disinformation playbook describes a strategy devised by the tobacco industry in the 1950s to protect revenues in the face of mounting evidence of links between tobacco smoke and serious illnesses, primarily cancer. Much of the playbook is known from industry documents made public by whistleblowers or as a result of the Tobacco Master Settlement Agreement. These documents are now curated by the UCSF Truth Tobacco Industry Documents project and are a primary source for much commentary on both the tobacco playbook and its similarities to the tactics used by other industries, notably the fossil fuel industry. It is possible that the playbook may even have originated with the oil industry. (en)
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| - Buku permainan industri tembakau, strategi tembakau atau buku permainan disinformasi mendeskripsikan sebuah strategi yang dipakai oleh industri tembakau pada 1950an untuk melindungi pendapatan dalam menghadapi bukti hubungan antara menghisap tembakau dan penyakit-penyakit serius, terutama kanker. Sebagian besar buku permainan yang diketahui dari dokumen-dokumen industri dipakai oleh para whistleblower atau sebagai dampak dari . (in)
- The tobacco industry playbook, tobacco strategy or simply disinformation playbook describes a strategy devised by the tobacco industry in the 1950s to protect revenues in the face of mounting evidence of links between tobacco smoke and serious illnesses, primarily cancer. Much of the playbook is known from industry documents made public by whistleblowers or as a result of the Tobacco Master Settlement Agreement. These documents are now curated by the UCSF Truth Tobacco Industry Documents project and are a primary source for much commentary on both the tobacco playbook and its similarities to the tactics used by other industries, notably the fossil fuel industry. It is possible that the playbook may even have originated with the oil industry. A 1969 R. J. Reynolds internal memorandum noted, "Doubt is our product since it is the best means of competing with the 'body of fact' that exists in the mind of the general public." In Merchants of Doubt, Naomi Oreskes and Erik Conway documented the way that tobacco companies had campaigned over several decades to cast doubt on the scientific evidence of harm caused by their products, and noted the same techniques being used by other industries whose harmful products were targets of regulatory and environmental efforts. This is often linked to climate change denialism promoted by the fossil fuel industry: the same tactics were employed by fossil fuel groups such as the American Petroleum Institute to cast doubt on climate science from the 1990s and some of the same PR firms and individuals engaged to claim that tobacco smoking was safe, were later recruited to attack climate science. (en)
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