This is a magazine is an experimental art publication founded in 2002 by Karen ann Donnachie, Andy Simionato & Sons. "One of the best known" flip-book style online magazines it has also published in a variety of formats including a PowerPoint edition, Animated GIF collections as well as video peep-shows and sound-objects. Alongside the internet specific episodes a series of hard-cover printed books or compendia and multi-media projects such as the Everything Will Be OK have been published.