“The World in 2050” was a global futurist writing contest co-sponsored by The Economist magazine and Royal Dutch Shell. It carried a first prize of $20,000, which included publication of the winning piece in The Economist’s annual flagship publication, “The World In”.Entries were accepted from around the world via a website set up for the purpose, worldin2050.com, and at various Royal Dutch Shell offices worldwide. The judging panel was chaired by Richard O’Brien, co-founder of Outsights, a scenario planning consultancy, and included:
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