The Voice Kids is a Russian reality television singing competition broadcast on Channel One. Based on the original The Voice Kids of Holland, the concept of the series is to find currently unsigned singing talent (solo or duets, professional and amateur) contested by aspiring singers, age 7 to 14, drawn from public auditions. The winner is determined by television viewers voting by SMS text and The Voice Kids App. The Voice Kids began airing on February 28, 2014, as a winter-spring TV season programme. The show proved to be a hit for Channel One.