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About: The Power of Unreasonable People     Goto   Sponge   NotDistinct   Permalink

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The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World is a 2008 non-fiction book written by John Elkington and Pamela Hartigan and published by Harvard Business School Publishing. The title of the book is based on a quote from Irish playwright George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." The book focuses on two groups of "Unreasonable People": social entrepreneurs and environmental entrepreneurs.