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About: The Design of Business     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Wikicat2009Books, within Data Space : dbpedia.org associated with source document(s)

Type: yago:WikicatBusinessBooksyago:WikicatCanadianNon-fictionBooksyago:Artifact100021939yago:Book106410904yago:Creation103129123yago:Object100002684yago:PhysicalEntity100001930yago:Product104007894yago:Publication106589574yago:Work104599396yago:Whole100003553yago:Wikicat2009Books New Facet based on Instances of this Class

The Design of Business: Why Design Thinking is the Next Competitive Advantage is a 2009 book by Roger Martin, Dean of the University of Toronto's Rotman School of Management. In the book, Martin describes the concept of design thinking, and how companies can incorporate it into their organizational structure for long term innovation and results.