Sports Entertainment Network (SEN), formerly Crocmedia, is an Australian radio and television distribution company established in 2006 by journalists James Swanwick and Craig Hutchison. SEN's parent company is Sports Entertainment Group (SEG), formerly Pacific Star Network. SEN owns broadcast rights to AFL, A-League Men and A-League Women matches and Socceroos and Matildas home games. In 2016, it signed a $10 million six-year deal with the AFL for the national radio broadcasting rights for all AFL games.