South Congress (abbreviated SoCo) is a neighborhood located on South Congress Avenue in Austin, Texas, United States. It is also a nationally known shopping and cultural district known for its many eclectic small retailers, restaurants, music and art venues and, more recently, food trucks. South Congress begins at the Colorado River and Ann W. Richards Congress Avenue Bridge and runs due south towards Ben White Boulevard/TX-71. The area is bordered by two historic South Austin neighborhoods: Travis Heights to the east and Bouldin Creek to the west.