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About: Social advertising (social issues)     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:PsychologicalFeature100023100, within Data Space : dbpedia.org associated with source document(s)

Type: yago:WikicatSocialIssuesyago:Abstraction100002137yago:Cognition100023271yago:Content105809192yago:Issue105814650yago:PsychologicalFeature100023100 New Facet based on Instances of this Class

Social advertising is the use of advertising to inform the public about a social issue or to influence their behavior. While social advertising campaigns are often successful in raising awareness, they are typically unsuccessful in producing long-term behavior change of the type that can be achieved through the use of social marketing. Social advertising may, however, form a part of a social marketing intervention. Social advertising makes people understand what the government does.