Siegel+Gale is a brand strategy and design company founded in 1969 by Alan Siegel and Robert Gale. David Srere and Howard Belk act as co-CEOs. Siegel+Gale is a part of the Brand Consulting Group, a division of Omnicom Group (NYSE-OMC). The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, Shanghai, and Tokyo. It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is “Simple is smart.” Each year, they release a study called a "The World's Simplest Brands"