Share of Voice in advertising is a measurement model within advertising. Share of voice measures the percentage of media spending by a company compared to the total media expenditure for the product, service, or category in the market. For example, if an electronics brand were to invest $5,000,000 advertising their latest e-reader, but $100,000,000 worth of advertising was spent advertising e-readers across the entire market for this shared category, then the 5 million dollar investment would equal a 5% share of voice.
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| - Share of Voice (de)
- Share of voice (it)
- Share of voice (en)
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| - Share of Voice ist ein Modell zur Monetarisierung von Onlinewerbung. Es bezieht sich auf den Anteil an der gezeigten Werbung unter den verschiedenen Werbetreibenden. Wenn z. B. vier Werbetreibende auf einer Website Werbung schalten, erhält jeder einen Anteil von 25 % an den tatsächlich geschalteten Anzeigen. Diese Methode stellt sicher, dass eine Anzeige nicht öfter gesehen wird als die anderen drei. Da üblicherweise die Anzahl der Werbetreibenden begrenzt ist, wird durch die Nutzung des Share-of-Voice-Modells die Werbungsanzeige optimiert. (de)
- Share of Voice in advertising is a measurement model within advertising. Share of voice measures the percentage of media spending by a company compared to the total media expenditure for the product, service, or category in the market. For example, if an electronics brand were to invest $5,000,000 advertising their latest e-reader, but $100,000,000 worth of advertising was spent advertising e-readers across the entire market for this shared category, then the 5 million dollar investment would equal a 5% share of voice. (en)
- Con la locuzione Share of voice si indica "il peso pubblicitario" di una marca, espresso sotto forma di una percentuale all'interno di un definito mercato o segmento di mercato in un dato periodo. Questo peso è comunemente definito in termini di spese, pagine, siti, poster etc. (it)
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| - Share of Voice ist ein Modell zur Monetarisierung von Onlinewerbung. Es bezieht sich auf den Anteil an der gezeigten Werbung unter den verschiedenen Werbetreibenden. Wenn z. B. vier Werbetreibende auf einer Website Werbung schalten, erhält jeder einen Anteil von 25 % an den tatsächlich geschalteten Anzeigen. Diese Methode stellt sicher, dass eine Anzeige nicht öfter gesehen wird als die anderen drei. Da üblicherweise die Anzahl der Werbetreibenden begrenzt ist, wird durch die Nutzung des Share-of-Voice-Modells die Werbungsanzeige optimiert. Share of Voice ist eine Alternative zur Bezahlung pro Klick (Pay-per-Click) oder ähnliche Modelle. (de)
- Share of Voice in advertising is a measurement model within advertising. Share of voice measures the percentage of media spending by a company compared to the total media expenditure for the product, service, or category in the market. For example, if an electronics brand were to invest $5,000,000 advertising their latest e-reader, but $100,000,000 worth of advertising was spent advertising e-readers across the entire market for this shared category, then the 5 million dollar investment would equal a 5% share of voice. Share of Voice can be calculated by taking your advertising spend and dividing it by the total of all market advertising spend for the same type of product or category. Share of Voice is used to "represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period." (en)
- Con la locuzione Share of voice si indica "il peso pubblicitario" di una marca, espresso sotto forma di una percentuale all'interno di un definito mercato o segmento di mercato in un dato periodo. Questo peso è comunemente definito in termini di spese, pagine, siti, poster etc. La share of voice è data dal rapporto fra gli investimenti in comunicazione di una determinata marca e gli investimenti complessivi del settore merceologico di appartenenza. Oggi, grazie anche all'utilizzo di software per la pianificazione pubblicitaria, il calcolo della share of voice viene effettuato, nella gran parte dei casi, sulla base dei gross rating point sviluppati dalle campagne in riferimento alle singole marche. (it)
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