Seed (subtitled Science Is Culture; originally Beneath the Surface) is a defunct online science magazine published by Seed Media Group. The magazine looked at big ideas in science, important issues at the intersection of science and society, and the people driving global science culture. Seed was founded in Montreal by Adam Bly and the magazine was then headquartered in New York with bureaus around the world. May/June 2009 (Issue No. 22) was the last print issue. Content continued to be published on the website until its demise in 2012.