Save the Brahmaputra River is the first joint Indo-British environmental project focusing on creating awareness about the ecological challenges faced by one of the world's mightiest rivers. This cross-continental campaign was officially launched on 31 July 2009 at Guwahati Press Club in presence of environmentalists, scholars and campaigners from both United Kingdom and India. Within a year of its launch, the campaign received extensive international coverage and support for its proactive works in saving the river from environmental threats.