SB.TV Global Ltd, also known as SB.TV or SmokeyBarz, is a British music media company founded by Jamal Edwards and a small team of young people who work on web-based content. The platform was created on 2 November 2006, and its origins in urban music. Most of the content can be seen on its own YouTube channel, or on the official SB.TV website and includes freestyle raps and music videos. SB.TV have diversified into events and have curated stages at Bestival, Wireless, Outlook and other festivals. SB.TV were also invited to film interviews with a host of leading politicians at 10 Downing Street, including the Prime Minister David Cameron. Edwards has also built a relationship with the Royal Family and first interviewed Prince Charles in 2013.