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About: Robert G. Whitehead     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Whole100003553, within Data Space : dbpedia.org associated with source document(s)

Type: Thingfoaf:Personpersondul:NaturalPersonEukaryotePersonHumanAnimalyago:WikicatAmericanArtistsanimaleukaryotespeciesschema:Personyago:WikicatPeopleFromCorpusChristi,Texasyago:WikicatPeopleFromFortMorgan,Coloradoyago:WikicatPeopleFromHouston,Texasyago:WikicatPeopleFromLaredo,Texasyago:Artist109812338yago:CausalAgent100007347yago:Creator109614315yago:LivingThing100004258yago:Object100002684yago:Organism100004475yago:Person100007846yago:PhysicalEntity100001930yago:YagoLegalActoryago:YagoLegalActorGeoyago:Whole100003553 New Facet based on Instances of this Class

Robert George Whitehead (October 31, 1916 – February 22, 2007) was a Texas businessman who created Quaker House Products, Inc., which produced and marketed the first-aid treatment known as "Blue Star Ointment"; some 50 million jars are sold annually in the United States. Whitehead was a marketing maverick who used an innovative memorable 10-second television commercial to sell Blue Star Ointment. These shorter ads cost less than a traditional 30-second commercial to both produce and air. Whitehead packed all the information into a shorter time frame to attract customers through the old marketing format of an auctioneer.