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About: Procter & Gamble Co. v OHIM     Goto   Sponge   NotDistinct   Permalink

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Procter & Gamble v. Office for Harmonization in the Internal Market (the 'BABY-DRY' case) is a case before the European Court of Justice about the registration of 'BABY-DRY' as a trademark for baby diapers. OHIM refused the registration of the brand as a community mark saying that 'BABY-DRY' wasn't distinctive, but instead that it was descriptive without a secondary meaning.