Platinum Blonde, known briefly as The Blondes, is a Canadian rock band that formed in Toronto, Ontario in 1979. Vocalist Mark Holmes has been the only consistent member of the band since its inception. They are an image conscious band that took advantage of the advent of the music video. In his 2016 book, Is This Live?: Inside the Wild Early Years of MuchMusic: The Nation's Music Station, Canadian songwriter and former MuchMusic VJ, Christopher Ward said of the band: "If ever there was a Canadian band that was tailor-made for the video era, it was Platinum Blonde."