Peer Impact was the name of a pay-for-download file-sharing service created by Wurld Media, Inc. As the name suggests, it utilized a peer-to-peer distribution system similar to BitTorrent to speed downloads. To compensate users for their bandwidth, Peer Impact paid out cash-credit rewards toward future purchases. Like iTunes, songs on Peer Impact cost $0.99 each. Other media was also available, including radio, video, audio books, and video games. Wurld Media, Peer Impact's parent company, was acquired for 10 million dollars by the ROO Group on February 26, 2007.
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