Peacocks is a fast-fashion retail chain from the United Kingdom based in Cardiff, Wales. The chain is now part of the Edinburgh Woollen Mill group, and employs over 6,000 people. There are currently over four hundred Peacocks retail outlets located in the United Kingdom; and more than two hundred stores located in twelve other countries throughout Europe. Originally selling home goods and basic clothing, Peacocks has been re-branded over the years as a value fashion store.