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About: Pay per play     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : dbo:Software, within Data Space : dbpedia.org associated with source document(s)

Type: software New Facet based on Instances of this Class

Pay per play (PPP), also known as cash per play (CPP), is an online advertising method that plays an audio advertisement on websites. The term "pay per play" comes from advertisers paying for each audio ad played. Also, the web page playing the audio ad is normally paid for each ad they serve. Ads are typically automatically played when a visitor loads a web page. Most commonly initiated via JavaScript, audio ads normally cannot be stopped once they start. Audio ads vary in length, and a website visitor will usually hear only one advertisement per visit to any specific web page.